What Does the Process Look Like?
Strategy
I start by understanding your specific hurdles to assess if I can help you. This includes determining whether a website redesign is truly the issue.
We'll discuss:
1.) Content creation for your team.
2.) CMS choice (HubSpot CMS or WordPress).
3.) In-house site management.
4.) Special functionality needs.
Design & Development
With the scope defined, I will initiate a discovery session. Here, I will delve into your content, user touchpoints, and user journey gaps. Then, I move to design and page strategy, envisioning the site's aesthetics and user flow. Once design approval is secured, I transition to developing functional web pages.
Launch & Training
I start by getting the essential website pages up and running, usually within four months.
After the launch, I can begin collecting visitor data to fine-tune the existing pages and build the rest of your site. At the same time, I'll provide your team with training on managing and updating your new website effectively.
Website pricing and ongoing optimization services can vary wildly with respect to costs, as many factors will drive the overall budget.
Specifically, here are some of the factors that will affect pricing:
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Your site's overall size and scale and how much content needs to be created, migrated, or optimized.
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The knowledge your team has in key areas such as conversion optimization, behavioral data review, and SEO best practices.
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Customizations are needed for your specific business model or tools required for launch.
With that in mind, over a 3-6 month timeframe, a client will typically invest:
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Low End
$4,000-$6,000 -
High End
$7,000-$10,000
In addition to the monthly investment, there is a one-time $1,500 commitment fee at the beginning of our engagement.
Buyer Beware...
Typically, “you get what you pay for” with website redesigns.
There’s always a cheaper way to do things when it comes to your website. Unfortunately, that usually leads to additional work needed or lackluster results because lower costs may come with inexperienced people doing the work or cutting corners to help drive better margins.
I'm an expert with a track record of driving real website growth and can train your team to keep it growing — helping you keep costs down over the long term.
