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Is There Ever Enough Pie? 5 Factors for Smart Marketing Budget Allocation

Deciding how to spend your marketing dollars and what to spend them on can be challenging. With so many different channels and tactics available, it can take time to determine where to allocate your resources for the most significant impact. In this blog post, I’ll explore the top five factors I use when making this
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When the Smoke Clears

In the last few years, I’ve been privileged to attend SEMA, the world’s largest automotive convention. One of the biggest draws is the burnout competition. There’s a flurry of energy and applause—the crowd goes crazy! But when the smoke clears, those tires aren’t good for much after the burnout. I see a lot of this
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One-Sided Tug-Of-War

Imagine playing tug-of-war without a team on the other end of the rope. Think of the freedom. Think of the ease with which you’d win the battle. (Shout out to my Squid Game fans out there). It wouldn’t feel like much of a fight at all. It’s high time that sales and marketing worked together
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A Clown in a Boardroom

As a marketing executive, it can often feel like you’re a clown in a boardroom trying to understand and communicate with the rest of your executive team members. With differing priorities and perspectives, getting everyone on the same page and ensuring that the marketing department effectively contributes to the organization’s success can take time and
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If you’re struggling with your marketing, I can help you get the leadership you need without sacrificing anything from your current operation. I am a highly experienced executive, that will work to reflect and execute your vision for growth. I am also available for strategic projects and coaching services.

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