Striking the Right Balance: Short-Term Wins vs. Long-Term Success

Hey there, business owners! Have you ever felt like you’re juggling short-term wins and long-term success like a pro wrestler in the ring? Well, you’re not alone. Picture this: You’re running your business, maybe even overlooking the serene Des Moines River. You know the value of hard work and persistence as a business owner. But
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SMarketers: Transforming Sales and Marketing – Insights from My Journey

Why is having a front-row seat the most coveted seat at a performance? Because you get to see the nuanced details of emotion the performers deliver. As the owner of a consulting business focused on building, scaling, and educating in sales and marketing operations, I’ve had a front-row seat to a detail I believe could
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Reviving the Marketing Soul: A Battle Cry for Marketers

In the annals of marketing history, there came a time when we, the marketers, gazed upon Marketing Executives with a deep reverence. Those were the days of legend, but alas, they have faded into the mists of time. Not because our purpose waned but because we found ourselves entangled in chains of ink and numbers,
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Is Hiring a Fractional CMO Right for Your Business? Pros and Cons

Is Hiring a Fractional CMO Right for Your Business? Pros and Cons As a business owner or leader, you’re no stranger to the constant juggling act of managing various aspects of your company. One critical area that often demands specialized attention is marketing. As we approach the end of the year, it’s crucial to consider
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Branded PPC: Why Pay an Agency for the ‘You Would’ve Gotten These Leads Anyway’ Service?

In digital marketing, pay-per-click (PPC) advertising remains one (of many) levers a brand can pull to increase its online presence and direct targeted traffic to its websites. A contentious strategy in this realm is whether or not to allow third-party agencies to siphon your PPC budget into branded search terms. While some tout it as
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Charting Success: The Sales & Marketing Leader’s First Moves Guide

I’ve been quiet lately, but that’s for a good reason. I’ve recently stepped into a new role as the Sales & Marketing Director for a new company. Any time I step into a new position, I’m filled with enthusiasm and ideas for how to make my mark on the organization.
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A.I. — A Crutch or Co-pilot?

Artificial Intelligence (A.I.) is revolutionizing many industries, including marketing. AI-powered tools and technologies can help us analyze data, personalize our marketing messages, and automate many marketing tasks. But with all the hype around A.I., it’s easy to wonder whether it’s necessary to incorporate A.I. into your marketing efforts. The short answer is yes; you should consider A.I.
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CAN I REPUBLISH OLD BLOGS?

You might feel like you’re cheating the system, or taking the easy way out. But when the question is, “Can I republish old blogs?” When done correctly, the answer to that question is “Yes!” You should not be afraid to repost old content on your blog, especially if it is one of your top performing
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Cookies and Bunkers…

I was young, but I vividly remember Y2K. The prospect of what that date meant to our world and access to information was enough to send people to underground bunkers, where they were stockpiling cans of tomato soup. As with most “sky is falling” crises’ it didn’t happen exactly like the alarmists predicted. Instead, we
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Is There Ever Enough Pie? 5 Factors for Smart Marketing Budget Allocation

Deciding how to spend your marketing dollars and what to spend them on can be challenging. With so many different channels and tactics available, it can take time to determine where to allocate your resources for the most significant impact. In this blog post, I’ll explore the top five factors I use when making this
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