Curiosity Killed the Competition: A Sales Strategy That Works

Hey there, fellow business owner from Central Iowa! Ever feel like your team is stuck in a sales rut? You know, when you’re trying to convince someone to buy your awesome product or service but feel like you’re hitting a brick wall? Let’s talk about a game-changing strategy that might just turn things around for
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Striking the Right Balance: Short-Term Wins vs. Long-Term Success

Hey there, business owners! Have you ever felt like you’re juggling short-term wins and long-term success like a pro wrestler in the ring? Well, you’re not alone. Picture this: You’re running your business, maybe even overlooking the serene Des Moines River. You know the value of hard work and persistence as a business owner. But
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SMarketers: Transforming Sales and Marketing – Insights from My Journey

Why is having a front-row seat the most coveted seat at a performance? Because you get to see the nuanced details of emotion the performers deliver. As the owner of a consulting business focused on building, scaling, and educating in sales and marketing operations, I’ve had a front-row seat to a detail I believe could
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Reviving the Marketing Soul: A Battle Cry for Marketers

In the annals of marketing history, there came a time when we, the marketers, gazed upon Marketing Executives with a deep reverence. Those were the days of legend, but alas, they have faded into the mists of time. Not because our purpose waned but because we found ourselves entangled in chains of ink and numbers,
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Is Hiring a Fractional CMO Right for Your Business? Pros and Cons

Is Hiring a Fractional CMO Right for Your Business? Pros and Cons As a business owner or leader, you’re no stranger to the constant juggling act of managing various aspects of your company. One critical area that often demands specialized attention is marketing. As we approach the end of the year, it’s crucial to consider
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Seller-Free Sales: A Guide for Business Leaders

It’s becoming clearer than ever that whether you’re selling widgets or waffles, a seller-free approach is becoming the bee’s knees. The Numbers Game Alright, let’s talk numbers. Recent studies have spilled the beans on how consumers are changing their tune. Check this out: 33% of buyers prefer a seller-free experience  These are staggering statistics! Trust
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The Secret to Uncovering Your Brand: It’s Not What You Think

When we think of branding, it’s easy to conjure images of sleek logos, catchy slogans, and those riveting scenes from Yellowstone with some guy biting down on a wooden spoon. But today, let’s take a different route – one that’s a bit more unique, fun, and, dare I say, a tad paradigm-shifting. So, What Exactly
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Finding the Sweet Spot: Premium Pricing vs. the Price Plunge Dive

Just last weekend, I had the incredible experience of riding a roller coaster with my daughter for the first time. The thrill in her eyes, the adrenaline rush – it was a memory I’ll cherish forever. 💼 That experience reminded me of discussions we’ve been having at my company lately. I currently sit in a
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The Most Powerful Phrase in Sales

In the world of sales, we’re often taught to be persuasive, convincing, and quick on our feet. While these skills are undeniably important, one crucial aspect often gets overlooked: listening. Imagine you’re in a doctor’s office seeking relief from an ailment that’s been bothering you for a while. The doctor enters the room armed with knowledge
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Unlocking the Power of Your Brand’s Point of View

What sets your brand apart from the competition? Sure, you might offer quality products and excellent customer service, but so does everyone else. What is it that keeps your customers coming back for more? That something is often a brand’s unique point of view. 1. Why is having a point of view essential for a
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