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A.I. — A Crutch or Co-pilot?

Artificial Intelligence (A.I.) is revolutionizing many industries, including marketing. AI-powered tools and technologies can help us analyze data, personalize our marketing messages, and automate many marketing tasks. But with all the hype around A.I., it’s easy to wonder whether it’s necessary to incorporate A.I. into your marketing efforts. The short answer is yes; you should consider A.I.
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CAN I REPUBLISH OLD BLOGS?

You might feel like you’re cheating the system, or taking the easy way out. But when the question is, “Can I republish old blogs?” When done correctly, the answer to that question is “Yes!” You should not be afraid to repost old content on your blog, especially if it is one of your top performing
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Developing a Customer-centric Pricing Strategy

Something I’ve been working on wrestling to the ground lately is the role Marketing should play in establishing the prices of our products and services. I’m discovering that the answer to this question is complex and requires careful consideration. While marketing significantly drives demand and influences customer behavior, many other factors can impact pricing decisions.
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Cookies and Bunkers…

I was young, but I vividly remember Y2K. The prospect of what that date meant to our world and access to information was enough to send people to underground bunkers, where they were stockpiling cans of tomato soup. As with most “sky is falling” crises’ it didn’t happen exactly like the alarmists predicted. Instead, we
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If you’re struggling with your marketing, I can help you get the leadership you need without sacrificing anything from your current operation. I am a highly experienced executive, that will work to reflect and execute your vision for growth. I am also available for strategic projects and coaching services.

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