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Is Hiring a Fractional CMO Right for Your Business? Pros and Cons

Is Hiring a Fractional CMO Right for Your Business? Pros and Cons As a business owner or leader, you’re no stranger to the constant juggling act of managing various aspects of your company. One critical area that often demands specialized attention is marketing. As we approach the end of the year, it’s crucial to consider
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Seller-Free Sales: A Guide for Business Leaders

It’s becoming clearer than ever that whether you’re selling widgets or waffles, a seller-free approach is becoming the bee’s knees. The Numbers Game Alright, let’s talk numbers. Recent studies have spilled the beans on how consumers are changing their tune. Check this out: 33% of buyers prefer a seller-free experience  These are staggering statistics! Trust
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The Secret to Uncovering Your Brand: It’s Not What You Think

When we think of branding, it’s easy to conjure images of sleek logos, catchy slogans, and those riveting scenes from Yellowstone with some guy biting down on a wooden spoon. But today, let’s take a different route – one that’s a bit more unique, fun, and, dare I say, a tad paradigm-shifting. So, What Exactly
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Finding the Sweet Spot: Premium Pricing vs. the Price Plunge Dive

Just last weekend, I had the incredible experience of riding a roller coaster with my daughter for the first time. The thrill in her eyes, the adrenaline rush – it was a memory I’ll cherish forever. 💼 That experience reminded me of discussions we’ve been having at my company lately. I currently sit in a
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If you’re struggling with your marketing, I can help you get the leadership you need without sacrificing anything from your current operation. I am a highly experienced executive, that will work to reflect and execute your vision for growth. I am also available for strategic projects and coaching services.

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