Why is having a front-row seat the most coveted seat at a performance? Because you get to see the nuanced details of emotion the performers deliver. As the owner of a consulting business focused on building, scaling, and educating in sales and marketing operations, I’ve had a front-row seat to a detail I believe could be improved in the sales and marketing space. There needs to be a shift in how sales and marketing work together. There is a real need for the rise of a new breed called SMarketers. Today, I want to share my “wish list” for the perfect SMarketer.
The Rise of SMarketers
Imagine a business where the lines between sales and marketing are no longer rigid. Enter the SMarketer – individuals who effortlessly blend the two. They’re the ones who grab attention while being unafraid of reaching out to cold prospects. These modern professionals create demand like old-school salespeople but with social media tools and cutting-edge software.
Meeting SMarketers
In my role, I’ve had the chance to work closely with a few true SMarketers. These unicorns embody the essence of SMarketing, excelling in the 1:many marketing and 1:1 sales approach.
- Building Connections: They carefully connect with the right people, like HubSpot partners and Digital Advertisers. These connections are the foundation of their success.
- Engaging Conversations: Instead of jumping into sales pitches, the SMarketer will immerse themselves in the world of their prospects. They listen, engage in meaningful conversations, and know that building relationships is critical.
Creating Value
What sets SMarketers apart is their ability to create real value. With insights in hand, they design surveys to understand their contacts better and offer insights in return. They don’t just consume information; they use it to create data-backed content, establishing themselves as industry experts.
The Consultative Approach
The real magic lies in their consultative approach. They offer something valuable to engaged prospects, guiding them toward success. At CMO Bridge, I’ve seen great results. I always provide a free product or takeaway at every event to empower business leaders to implement themselves, often leading to significant impact.
A Fresh Perspective
The journey of a SMarketer is a testament to innovation and adaptability. It’s about reimagining traditional sales and marketing roles and adopting a proactive, holistic approach. Instead of hiring traditional salespeople or marketers, consider the transformative power of the SMarketer for your company.
Business isn’t static. If you’re sitting still, you’ll be left behind. Progress rewards those who adapt. SMarketers represent a shift that can empower your organization to thrive in this new world. As you navigate your business strategy, I encourage you to explore what SMarketers bring. Their ability to unite sales and marketing may be the key to unlocking your company’s true potential.
