Curiosity Killed the Competition: A Sales Strategy That Works

Hey there, fellow business owner from Central Iowa! Ever feel like your team is stuck in a sales rut? You know, when you’re trying to convince someone to buy your awesome product or service but feel like you’re hitting a brick wall? Let’s talk about a game-changing strategy that might just turn things around for
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SMarketers: Transforming Sales and Marketing – Insights from My Journey

Why is having a front-row seat the most coveted seat at a performance? Because you get to see the nuanced details of emotion the performers deliver. As the owner of a consulting business focused on building, scaling, and educating in sales and marketing operations, I’ve had a front-row seat to a detail I believe could
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Seller-Free Sales: A Guide for Business Leaders

It’s becoming clearer than ever that whether you’re selling widgets or waffles, a seller-free approach is becoming the bee’s knees. The Numbers Game Alright, let’s talk numbers. Recent studies have spilled the beans on how consumers are changing their tune. Check this out: 33% of buyers prefer a seller-free experience  These are staggering statistics! Trust
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The Most Powerful Phrase in Sales

In the world of sales, we’re often taught to be persuasive, convincing, and quick on our feet. While these skills are undeniably important, one crucial aspect often gets overlooked: listening. Imagine you’re in a doctor’s office seeking relief from an ailment that’s been bothering you for a while. The doctor enters the room armed with knowledge
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The Un-Friendly Skies: The Hidden Perils of Chasing Sales and Ops Goals

Have you flown recently? It sucks. From the booking process, the hidden fees, the check-in process, and operational nightmares, gone are the days of the “friendly skies.”  So many businesses are experiencing the same perils as the airline industry. Think about it; when was the last time you experienced unexpectedly great customer service? It’s incredibly
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Charting Success: The Sales & Marketing Leader’s First Moves Guide

I’ve been quiet lately, but that’s for a good reason. I’ve recently stepped into a new role as the Sales & Marketing Director for a new company. Any time I step into a new position, I’m filled with enthusiasm and ideas for how to make my mark on the organization.
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One-Sided Tug-Of-War

Imagine playing tug-of-war without a team on the other end of the rope. Think of the freedom. Think of the ease with which you’d win the battle. (Shout out to my Squid Game fans out there). It wouldn’t feel like much of a fight at all. It’s high time that sales and marketing worked together
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Sales & Marketing: 6 Ways to Improve Alignment

The other day, I was driving to a business meeting to discuss the power of data-driven marketing. Driving along that Iowa highway, I passed family farm after family farm — complete with fields of corn and silos for storing the harvest. Silos are a crucial part of farm life, but in business, they’ll kill you. If
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THE FOLLOW-UP…

Everyone’s had the classic overbearing experience with a salesman. Maybe you were just looking at a product, and not ready to buy anything, but that dude (you know, with the cheesy tie and slicked-back hair) just won’t leave you alone to think for a hot second. Ugh. It’s the typical idea of a pesky salesman, and if
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SWEET WINE: AUTOMATING YOUR LEAD GENERATION

Building a marketing automation system is a lot like planting your own vineyard. With the word “automation” in the name, one would think that it’s easy to set and forget. That’s not the case. Maintaining a marketing system takes constant attention, just like growing your bountiful vineyard. It would be nice to be wined and
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