Evaluating Your Website

I hated science. I still remember hitting the snooze button in Mr. Mantle’s science class in middle school. But I did look forward to the rare occasion that he would bust out the LaserDisc and play the latest Bill Nye the Science Guy episode for the class. Whether it was his experiments, witty humor, musical parodies,
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HOW MUCH DOES A WEBSITE COST?

“So How Much Does a Website Cost?” I spent a lot of time answering this question. My answer is always the same: It depends. Think of building your website as if you were building a house. If you’re OK with living in any old shack down by the river, you’ve got a lot of options.
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THE RESULTS ARE INBOUND: A CASE STUDY

RESULTS THAT GET YOUR MOTOR RUNNIN’ Webster City RV had always been on top of their marketing game. They were one of the first in their industry to tap into the power social media, let alone develop an online marketing strategy. After a recent purchase of two new regional dealerships—which turned them into one of the
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AGILE MARKETING: PREPARE, PRODUCE, PROBE, AND PIVOT

Everyone’s specific business pain point is different: some people want more sales, some people want more Facebook fans and some want better branding. But there’s one question I get from just about everyone I talk to: “What’s the secret on how to get on page one of Google?” It’s not an easy question to answer. I
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THE FOLLOW-UP…

Everyone’s had the classic overbearing experience with a salesman. Maybe you were just looking at a product, and not ready to buy anything, but that dude (you know, with the cheesy tie and slicked-back hair) just won’t leave you alone to think for a hot second. Ugh. It’s the typical idea of a pesky salesman, and if
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EMAIL MARKETING BEST PRACTICES

There are two types of people in the world. The type who let their emails stack up in their inbox, with thousands of unread messages, and the type who clicks on spam emails for the sole purpose of getting rid of that pesky notification icon on their desktop or phone. Some keep their inboxes in
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5 TIPS FOR EDITING YOUR OWN WRITING

Even if you don’t have “copywriter” or “content” in your job title, everyone is a copywriter at some point in their career. If you’ve ever found yourself writing copy for any of your company’s marketing materials, or external communications (this could even be something as small as an email, or a tweet) you’ve put your
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SWEET WINE: AUTOMATING YOUR LEAD GENERATION

Building a marketing automation system is a lot like planting your own vineyard. With the word “automation” in the name, one would think that it’s easy to set and forget. That’s not the case. Maintaining a marketing system takes constant attention, just like growing your bountiful vineyard. It would be nice to be wined and
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WHEN TO BREAK UP WITH YOUR MARKETING AGENCY.

Chances are, during your prime dating years, you probably dated someone who wasn’t suitable for you at least once—I certainly have. The problem is that it can take a while to discover that it’s not meant to be. Whether it’s the slow progression of your loved one taking you for granted, leaving their junk lying
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