One-Sided Tug-Of-War

Imagine playing tug-of-war without a team on the other end of the rope. Think of the freedom. Think of the ease with which you’d win the battle. (Shout out to my Squid Game fans out there). It wouldn’t feel like much of a fight at all. It’s high time that sales and marketing worked together
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A Clown in a Boardroom

As a marketing executive, it can often feel like you’re a clown in a boardroom trying to understand and communicate with the rest of your executive team members. With differing priorities and perspectives, getting everyone on the same page and ensuring that the marketing department effectively contributes to the organization’s success can take time and
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Intentional Happy Accidents

I was out to lunch with my wife at a hip, new place downtown. The décor was fresh and modern. And up on the TV monitors, the entire time we were eating, were old episodes of Bob Ross’ Joy of Painting. We were enthralled. Don’t you love his ‘happy accidents?’ That’s where real creativity lies…
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RO-Why?

As a marketing leader, I know firsthand the frustration of constantly proving ROI on every marketing activity. It seems like no matter how successful a campaign is; there is always someone who wants to see the numbers and question the value of the investment. While measuring the success of marketing campaigns is important, those measurable
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WHAT I HAVE LEARNED ABOUT AGRIBUSINESS MARKETING

Agriculture is much, much different than any other field. (See what I did there?) While people in the insurance industry are sitting behind their comfortable desks, you’re on a combine in the rain for eight hours. Lawyers walk around in thousand-dollar Italian leather loafers, and you’re sweating in steel-toed boots. Rain or shine, you’re out there,
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Content Is Still King

Though you won’t find his name in any history books, Ron Popeil is undoubtedly the best inventor and salesman of the 20th century. Sure, there were some other important inventions in the past 100 years or so: nuclear power, the personal computer, the Internet, and the radio. But — be honest — everything really pales in comparison
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5 Things Your Agency Doesn’t Want You To Ask

There’s a lot of beauty in the world. Trees, flowers, blue skies, clouds—pretty much everything besides snakes. No one likes those. When you look hard, there’s beauty in everything. And the real beauty of marketing lies in what you don’t have to pay attention to. All the unimportant stuff is in the background, and the quantifiable data about
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Mastering the Art of Buyer Journey Mapping for Modern Marketing

The Significance of the Buyer’s Journey The buyer’s journey, arguably more pivotal than your business goals, should be the North Star guiding your marketing strategy. Irrespective of your objectives, your content must strike a chord with your target audience; otherwise, it’s nothing more than wasted resources. With over a decade of marketing experience, I’ve explored
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Creating a Winning Marketing Budget: A Comprehensive Guide

Determining Your Marketing Budget: A Comprehensive Guide Have you ever heard the idiom “Let’s get down to brass tacks”? It’s a phrase with a fascinating history that originated in the mid-1800s. Back then, it referred to measuring cloth accurately by using brass tacks set into a shop’s counter rather than relying on rough estimates. In
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Sales & Marketing: 6 Ways to Improve Alignment

The other day, I was driving to a business meeting to discuss the power of data-driven marketing. Driving along that Iowa highway, I passed family farm after family farm — complete with fields of corn and silos for storing the harvest. Silos are a crucial part of farm life, but in business, they’ll kill you. If
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