Curiosity Killed the Competition: A Sales Strategy That Works

Hey there, fellow business owner from Central Iowa! Ever feel like your team is stuck in a sales rut? You know, when you’re trying to convince someone to buy your awesome product or service but feel like you’re hitting a brick wall? Let’s talk about a game-changing strategy that might just turn things around for
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Striking the Right Balance: Short-Term Wins vs. Long-Term Success

Hey there, business owners! Have you ever felt like you’re juggling short-term wins and long-term success like a pro wrestler in the ring? Well, you’re not alone. Picture this: You’re running your business, maybe even overlooking the serene Des Moines River. You know the value of hard work and persistence as a business owner. But
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SMarketers: Transforming Sales and Marketing – Insights from My Journey

Why is having a front-row seat the most coveted seat at a performance? Because you get to see the nuanced details of emotion the performers deliver. As the owner of a consulting business focused on building, scaling, and educating in sales and marketing operations, I’ve had a front-row seat to a detail I believe could
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Is Hiring a Fractional CMO Right for Your Business? Pros and Cons

Is Hiring a Fractional CMO Right for Your Business? Pros and Cons As a business owner or leader, you’re no stranger to the constant juggling act of managing various aspects of your company. One critical area that often demands specialized attention is marketing. As we approach the end of the year, it’s crucial to consider
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Finding the Sweet Spot: Premium Pricing vs. the Price Plunge Dive

Just last weekend, I had the incredible experience of riding a roller coaster with my daughter for the first time. The thrill in her eyes, the adrenaline rush – it was a memory I’ll cherish forever. 💼 That experience reminded me of discussions we’ve been having at my company lately. I currently sit in a
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Mission, Vision, Values. Are they a burden or a launchpad?

Times are tough, and they’re getting more challenging. Is. Is your business leaning into targets and chasing numbers or motivating the people who have helped you and your organization along the way? In this article, I want to make the case for why your organization’s Mission, Vision, and Values should be more important than ever
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The Business Strategy Dilemma: Going Deep or Going Wide – A Journey of Strategic Choices

Introduction: Every week, I sit down with fellow executives and business leaders, sipping on a cup of coffee or sharing a meal. One burning question seems to come up lately – whether to focus our business growth vertically or horizontally. As I engage in these conversations, I can’t help but notice the passion and diverse
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The Un-Friendly Skies: The Hidden Perils of Chasing Sales and Ops Goals

Have you flown recently? It sucks. From the booking process, the hidden fees, the check-in process, and operational nightmares, gone are the days of the “friendly skies.”  So many businesses are experiencing the same perils as the airline industry. Think about it; when was the last time you experienced unexpectedly great customer service? It’s incredibly
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Charting Success: The Sales & Marketing Leader’s First Moves Guide

I’ve been quiet lately, but that’s for a good reason. I’ve recently stepped into a new role as the Sales & Marketing Director for a new company. Any time I step into a new position, I’m filled with enthusiasm and ideas for how to make my mark on the organization.
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A.I. — A Crutch or Co-pilot?

Artificial Intelligence (A.I.) is revolutionizing many industries, including marketing. AI-powered tools and technologies can help us analyze data, personalize our marketing messages, and automate many marketing tasks. But with all the hype around A.I., it’s easy to wonder whether it’s necessary to incorporate A.I. into your marketing efforts. The short answer is yes; you should consider A.I.
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