When we think of branding, it’s easy to conjure images of sleek logos, catchy slogans, and those riveting scenes from Yellowstone with some guy biting down on a wooden spoon. But today, let’s take a different route – one that’s a bit more unique, fun, and, dare I say, a tad paradigm-shifting. So, What Exactly

What sets your brand apart from the competition? Sure, you might offer quality products and excellent customer service, but so does everyone else. What is it that keeps your customers coming back for more? That something is often a brand’s unique point of view. 1. Why is having a point of view essential for a

Once upon a time, in a world where everything seemed to blend like the countless grains of sand on a vast beach, businesses faced a formidable challenge – the rise of commoditization. As products and services grew increasingly similar in quality and function, the battle for consumer attention shifted towards a relentless focus on price.

What if you went to your local C-store and bought that package of Cool Ranch Doritos you’d been thinking about all day? As you open the bag hoping for the long-awaited scent of sweet Cool Ranch, you look down only to discover the package is full of Circus Peanuts. You’d lose trust in the brand

As someone who has worked with numerous brands, I can attest to the power of having a creative brand. Being a bold, creative brand is not for the faint of heart, but that’s the point. Have you ever stopped to ask yourself, “What is a brand?” A brand is not just a logo or a

After filling up my second cup of coffee, I ask the group to take their seats. The smell of freshly roasted coffee and danishes fill the room as 10 of us crowd around the conference room table and get ready for a day-long branding workshop. There’s always one slightly indignant participant with their arms folded as