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Creating a Winning Marketing Budget: A Comprehensive Guide

Determining Your Marketing Budget: A Comprehensive Guide Have you ever heard the idiom “Let’s get down to brass tacks”? It’s a phrase with a fascinating history that originated in the mid-1800s. Back then, it referred to measuring cloth accurately by using brass tacks set into a shop’s counter rather than relying on rough estimates. In
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The Keys To Building Brand Loyalty

After filling up my second cup of coffee, I ask the group to take their seats. The smell of freshly roasted coffee and danishes fill the room as 10 of us crowd around the conference room table and get ready for a day-long branding workshop. There’s always one slightly indignant participant with their arms folded as
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Sales & Marketing: 6 Ways to Improve Alignment

The other day, I was driving to a business meeting to discuss the power of data-driven marketing. Driving along that Iowa highway, I passed family farm after family farm — complete with fields of corn and silos for storing the harvest. Silos are a crucial part of farm life, but in business, they’ll kill you. If
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Evaluating Your Website

I hated science. I still remember hitting the snooze button in Mr. Mantle’s science class in middle school. But I did look forward to the rare occasion that he would bust out the LaserDisc and play the latest Bill Nye the Science Guy episode for the class. Whether it was his experiments, witty humor, musical parodies,
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If you’re struggling with your marketing, I can help you get the leadership you need without sacrificing anything from your current operation. I am a highly experienced executive, that will work to reflect and execute your vision for growth. I am also available for strategic projects and coaching services.

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