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WHAT I HAVE LEARNED ABOUT AGRIBUSINESS MARKETING

Agriculture is much, much different than any other field. (See what I did there?) While people in the insurance industry are sitting behind their comfortable desks, you’re on a combine in the rain for eight hours. Lawyers walk around in thousand-dollar Italian leather loafers, and you’re sweating in steel-toed boots. Rain or shine, you’re out there,
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Content Is Still King

Though you won’t find his name in any history books, Ron Popeil is undoubtedly the best inventor and salesman of the 20th century. Sure, there were some other important inventions in the past 100 years or so: nuclear power, the personal computer, the Internet, and the radio. But — be honest — everything really pales in comparison
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5 Things Your Agency Doesn’t Want You To Ask

There’s a lot of beauty in the world. Trees, flowers, blue skies, clouds—pretty much everything besides snakes. No one likes those. When you look hard, there’s beauty in everything. And the real beauty of marketing lies in what you don’t have to pay attention to. All the unimportant stuff is in the background, and the quantifiable data about
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Mastering the Art of Buyer Journey Mapping for Modern Marketing

The Significance of the Buyer’s Journey The buyer’s journey, arguably more pivotal than your business goals, should be the North Star guiding your marketing strategy. Irrespective of your objectives, your content must strike a chord with your target audience; otherwise, it’s nothing more than wasted resources. With over a decade of marketing experience, I’ve explored
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If you’re struggling with your marketing, I can help you get the leadership you need without sacrificing anything from your current operation. I am a highly experienced executive, that will work to reflect and execute your vision for growth. I am also available for strategic projects and coaching services.

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