Is There Ever Enough Pie? 5 Factors for Smart Marketing Budget Allocation

Deciding how to spend your marketing dollars and what to spend them on can be challenging. With so many different channels and tactics available, it can take time to determine where to allocate your resources for the most significant impact. In this blog post, I’ll explore the top five factors I use when making this
Read more
No Comments

When the Smoke Clears

In the last few years, I’ve been privileged to attend SEMA, the world’s largest automotive convention. One of the biggest draws is the burnout competition. There’s a flurry of energy and applause—the crowd goes crazy! But when the smoke clears, those tires aren’t good for much after the burnout. I see a lot of this
Read more
No Comments

One-Sided Tug-Of-War

Imagine playing tug-of-war without a team on the other end of the rope. Think of the freedom. Think of the ease with which you’d win the battle. (Shout out to my Squid Game fans out there). It wouldn’t feel like much of a fight at all. It’s high time that sales and marketing worked together
Read more
No Comments

A Clown in a Boardroom

As a marketing executive, it can often feel like you’re a clown in a boardroom trying to understand and communicate with the rest of your executive team members. With differing priorities and perspectives, getting everyone on the same page and ensuring that the marketing department effectively contributes to the organization’s success can take time and
Read more
No Comments

Cool Ranch Circus Peanuts

What if you went to your local C-store and bought that package of Cool Ranch Doritos you’d been thinking about all day? As you open the bag hoping for the long-awaited scent of sweet Cool Ranch, you look down only to discover the package is full of Circus Peanuts. You’d lose trust in the brand
Read more
No Comments

Intentional Happy Accidents

I was out to lunch with my wife at a hip, new place downtown. The décor was fresh and modern. And up on the TV monitors, the entire time we were eating, were old episodes of Bob Ross’ Joy of Painting. We were enthralled. Don’t you love his ‘happy accidents?’ That’s where real creativity lies…
Read more
No Comments

An Owl in a Flock of Pigeons

As someone who has worked with numerous brands, I can attest to the power of having a creative brand. Being a bold, creative brand is not for the faint of heart, but that’s the point. Have you ever stopped to ask yourself, “What is a brand?” A brand is not just a logo or a
Read more
No Comments

RO-Why?

As a marketing leader, I know firsthand the frustration of constantly proving ROI on every marketing activity. It seems like no matter how successful a campaign is; there is always someone who wants to see the numbers and question the value of the investment. While measuring the success of marketing campaigns is important, those measurable
Read more
No Comments

WHAT I HAVE LEARNED ABOUT AGRIBUSINESS MARKETING

Agriculture is much, much different than any other field. (See what I did there?) While people in the insurance industry are sitting behind their comfortable desks, you’re on a combine in the rain for eight hours. Lawyers walk around in thousand-dollar Italian leather loafers, and you’re sweating in steel-toed boots. Rain or shine, you’re out there,
Read more
No Comments

Content Is Still King

Though you won’t find his name in any history books, Ron Popeil is undoubtedly the best inventor and salesman of the 20th century. Sure, there were some other important inventions in the past 100 years or so: nuclear power, the personal computer, the Internet, and the radio. But — be honest — everything really pales in comparison
Read more
No Comments