Mission, Vision, Values. Are they a burden or a launchpad?

Times are tough, and they’re getting more challenging. Is. Is your business leaning into targets and chasing numbers or motivating the people who have helped you and your organization along the way? In this article, I want to make the case for why your organization’s Mission, Vision, and Values should be more important than ever
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The Business Strategy Dilemma: Going Deep or Going Wide – A Journey of Strategic Choices

Introduction: Every week, I sit down with fellow executives and business leaders, sipping on a cup of coffee or sharing a meal. One burning question seems to come up lately – whether to focus our business growth vertically or horizontally. As I engage in these conversations, I can’t help but notice the passion and diverse
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The Un-Friendly Skies: The Hidden Perils of Chasing Sales and Ops Goals

Have you flown recently? It sucks. From the booking process, the hidden fees, the check-in process, and operational nightmares, gone are the days of the “friendly skies.”  So many businesses are experiencing the same perils as the airline industry. Think about it; when was the last time you experienced unexpectedly great customer service? It’s incredibly
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A Branding Fable: How to Shine in a World of Commoditization

Once upon a time, in a world where everything seemed to blend like the countless grains of sand on a vast beach, businesses faced a formidable challenge – the rise of commoditization. As products and services grew increasingly similar in quality and function, the battle for consumer attention shifted towards a relentless focus on price.
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Branded PPC: Why Pay an Agency for the ‘You Would’ve Gotten These Leads Anyway’ Service?

In digital marketing, pay-per-click (PPC) advertising remains one (of many) levers a brand can pull to increase its online presence and direct targeted traffic to its websites. A contentious strategy in this realm is whether or not to allow third-party agencies to siphon your PPC budget into branded search terms. While some tout it as
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Charting Success: The Sales & Marketing Leader’s First Moves Guide

I’ve been quiet lately, but that’s for a good reason. I’ve recently stepped into a new role as the Sales & Marketing Director for a new company. Any time I step into a new position, I’m filled with enthusiasm and ideas for how to make my mark on the organization.
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A.I. — A Crutch or Co-pilot?

Artificial Intelligence (A.I.) is revolutionizing many industries, including marketing. AI-powered tools and technologies can help us analyze data, personalize our marketing messages, and automate many marketing tasks. But with all the hype around A.I., it’s easy to wonder whether it’s necessary to incorporate A.I. into your marketing efforts. The short answer is yes; you should consider A.I.
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CAN I REPUBLISH OLD BLOGS?

You might feel like you’re cheating the system, or taking the easy way out. But when the question is, “Can I republish old blogs?” When done correctly, the answer to that question is “Yes!” You should not be afraid to repost old content on your blog, especially if it is one of your top performing
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Developing a Customer-centric Pricing Strategy

Something I’ve been working on wrestling to the ground lately is the role Marketing should play in establishing the prices of our products and services. I’m discovering that the answer to this question is complex and requires careful consideration. While marketing significantly drives demand and influences customer behavior, many other factors can impact pricing decisions.
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Cookies and Bunkers…

I was young, but I vividly remember Y2K. The prospect of what that date meant to our world and access to information was enough to send people to underground bunkers, where they were stockpiling cans of tomato soup. As with most “sky is falling” crises’ it didn’t happen exactly like the alarmists predicted. Instead, we
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