SEMA 2023

Download the Spotted Zebra Presentation

Become a Spotted Zebra: How to Make Your Brand Stand Out
Thursday, November 2 • 9:00 AM - 10:00 AM PT

Download the Spotted Zebra Workbook

Become a Spotted Zebra: How to Make Your Brand Stand Out
Thursday, November 2 • 9:00 AM - 10:00 AM PT

Great brands are built on emotion. That emotional connection draws consumers and keeps them loyal despite competition. Learn from real-world experiences how to build a brand identity to stand out from the pack—and be a spotted zebra. Participate in an interactive workshop to uncover emotional connections and define an irresistible voice for the perfect customer.

Building a Storybrand

by Donald Miller

In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.

They Ask, You Answer

by Marcus Sheridan

They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer

Get in touch with me!

Jesse Peters

Phone: 515-491-1277

Testimonials & Endorsements

Jesse helped us develop a vocabulary and framework for growing our organization. When we realized the path to growth was through finding an acquisition partner, his positioning and framework helped communicate our value and gave us a vetting mechanism against which to evaluate potential partners. I honestly cannot imagine successfully navigating organizational growth without a partner like Jesse at my side.

Kelly Milligan

CEO and Founder of KELTEK Incorporated

Drew Deubner

Senior Manager of Content Marketing at FullStory
In short, Jesse gets things done. As the strategy brains behind the agency's inbound marketing efforts, Jesse was the go-to guy for formulating a razor-sharp action plan. Jesse's ceaseless dedication to his clients and never-say-no attitude is contagious, and he's an asset to any team he's on.
Jesse is an excellent connection & highly regarded in the space. Good human too!

Gregg Rounds

Director of Engineering, Principal Financial Group